The story was a brilliant excuse to print Eva Herzigova's infamous Wonderbra ad yet again
According to a pointless piece of eye-rolling anti-EU extrapolation that appeared in a number of newspapers, a smattering of MEPs are calling for the introduction of strict new advertising guidelines that could eventually lead to Eva Herzigova's breasts
being taken out and shot.
But wait, it doesn't end there. As the Daily Mail goes on to explain, This being the EU, it is not simply raunchy advertising that is in danger ... It wants anything which promotes women as sex objects or reinforces gender stereotypes to be banned ...
Any campaigns which are deemed sexist might have to go ... [such as] the bare-chested builder with a can of Diet Coke in 1996 ... Even famous adverts such as those featuring the Oxo family, with Lynda Bellingham as the housewife, might be deemed sexist.
Inevitably, the minuscule conker of reality at the heart of this shitcloud is markedly less interesting than all this talk of a wild banning outbreak might suggest. Once you remove all the "mights" and "coulds" and other weasel words
from the article, you're left with nothing but a report from the EU women's rights committee (doubtless a barrel of laughs at parties), which merely suggests governments should use their existing equality, sexism and discrimination laws to regulate