I have a real problem with our country's leadership, precisely because of this sort of nitwittery. I shake my head and wonder how someone who spouts this kind of evidence-free claptrap gets to that level.
Anti-alcohol campaigners from the Centre for Alcohol and Tobacco Studies has urged the Advertising Standards Agency and Ofcom to ban all alcohol imagery before the 9pm time slot, claiming it has harmful effects on young people. The campaigners
also complain about breaks in Coronation Street, which sometimes feature alcoholic drinks.
The group claims that alcoholic imagery on the TV shows and advertisements correlates directly with the number of viewers over 15 years old who drink alcohol. According to Alexander Barker: '
There is strong evidence that viewing alcohol advertising or imagery has an uptake on subsequent alcohol use in young people.
The Nottingham University-based group analyzed 611 shows and 1,140 advertisement breaks between 6pm and 10pm and say that approximately half of the content broadcast featured alcoholic imagery.