A short, hilarious teaser trailer for Kevin Smith's Zack and Miri Make a Porno riled the MPAA who went ape shit and forced them to take it down.

The reason? Weinstein Co. (like most studios) is a signatory of the MPAA. As such, there are protocols involving trailers that we failed to follow.

Kevin Smith goes on to explain that they never submitted the teaser trailer to the MPAA because they assumed since there was no real footage they didn't need to. And we all know what happens when you assume. Unfortunately since the vulgar content of this trailer would earn it a red band rating, they were not allowed to keep it up because there is no way to check the age of those who are watching it. Are you kidding me?! It wasn't that bad!

Turns out all promotional material for any film financed/distributed by a signatory of the MPAA has to be signed-off on by the MPAA - including internet-only materials. I never realized this, as it'd never been a problem in the past: we've been doing 'net-only teasers since Jay and Silent Bob Strike Back and nobody ever raised a red flag before (not even on the last flick, for which we also put up two 'net-only teasers in advance of the rated trailer). But I guess since the teaser was so, shall we say, racy… a rating was in order.

Smith says that Quick Stop Entertainment had to take down the trailer from their site for the time being and plans to get it back up as soon as the MPAA does approve the trailer.

Given the title of this movie contains the word "porno" and is literally about two friends who decide to make a porn movie, it's been under intense scrutiny since the start. I'm sure this isn't the last we'll hear of the MPAA clamping down on Zack and Miri Make a Porno. Not only that, but I'm sure we'll see activists and religious kooks alike come out of the woodwork when it actually hits theaters in October to protest its vulgar nature and obscene content. Oh the world we live in…

Kevin Smith's upcoming film Zack And Miri Make A Porno is struggling to secure an R rating in the US, MTV reports.

The movie, in which Seth Rogen and Elizabeth Banks play lifelong friends who try to solve their cash problems by making an adult film, has encountered ratings problems with the Motion Picture Association of America (MPAA).

Rogen said: The MPAA is gunning for us, I think. It's a really filthy movie. I hear they are having some problems getting an R rating from an NC-17 rating, which is never good.

It's no secret that director Kevin Smith has been having a rough time in getting an R-rating for his new comedy Zack and Miri Make a Porno.

Well now Zack and Miri has been officially hit with the NC-17 kiss of death.

A search on the MPPA's official site lists Zack and Miri Make a Porno as “Rating: NC-17”. Reason for the rating? As expected, Rated NC-17 for some graphic sexuality.

Though I think we'd all rather see the NC-17 cut and watch the movie as its director originally intended it to be seen, slapping any movie with an NC-17 spells box office doom. Not because people won't show up to see it, but because most major theaters will refuse to carry it, thus taking away our right to choose whether or not we want it in front of our eyes. The really frustrating thing in this particular case is that if any filmmaker has the kind of audience necessary to blow up the stigma attached to an NC-17, it's Kevin Smith. Heck, an NC-17 rating might even help his ticket sales… his crowd is going to be there money in hand regardless. Sadly if it's not playing, they're powerless to support it.

The fight's not over for Kevin Smith's Porno. Under the movie's rating on the MPAA site, there's a little note which reads: “Pending Appeal”. That means they're fighting the rating, and there's still reason to think this thing will eventually get the R it needs to show up in a theater. Of course who knows what sort of cuts Kevin will have to make to his film in order to achieve that.

Filmmaker Kevin Smith has won an appeal to gain an R rating for his comedy Zack and Miri Make a Porno, which previously had received an NC-17 adults-only designation.

Elizabeth Kaltman, spokeswoman for the MPAA, said the rating was revised after the group's appeals board viewed the movie.

The NC-17 rating would have prohibited anyone younger than 17 from seeing the movie. With an R rating, those under 17 can see it in the company of an adult.

Zack and Miri, due out Oct. 31 stars Seth Rogen and Elizabeth Banks as best friends and roommates who try to make a homemade porn flick to dig themselves out of debt.

The new poster for Zack and Miri Make a Porno contains the tamest, smallest blowjob reference you could possibly imagine-- the two stars, fully clothed, with the head of the other star hovering somewhere around their crotch area.

So how did the MPAA react to this poster, which makes a sexual reference so subtle only those in the know would get it? Uh, they banned it. Only Canada will get to see the poster in their multiplexes.

As EW.com reports, director Kevin Smith is more amused than annoyed by the MPAA's whackjob decision: When you've got the word 'porno' in the title, naturally, the marketing materials are gonna be scrutinized more closely by the MPAA. I understand they've got a job to do, but c'mon...this image isn't that dirty; they're both fully clad.

Kevin Smith's comedy, Zack and Miri Make a Porno, may have been granted an R-rating by the MPAA, but the marketing department of the Weinstein Co., which is distributing the film, says that 15 newspapers and several TV and cable outlets are refused to carry commercials for the film.

Josh Rawitch, a spokesman for the Los Angeles Dodgers, told the Associated Press that commercials for the film were removed from Fox Sports channel during Dodgers games after viewers complained.

The city of Philadelphia refused to permit posters for the movie on its bus stops, despite the fact that they now use stick figures to represent the actors. (The city's deputy mayor told AP that the ads were unacceptable because of the word "porno.")

The studio has now developed a poster that reads, Seth Rogen and Elizabeth Banks made a movie so outrageous that we can't even tell you the title.

Seth Rogen's  new comedy Zack And Miri Make a Porno has been banned from several U.S. cinemas - as they claim it may be too crude for viewers.

The Megaplex Theatres in Utah towns Salt Lake City, Ogden, Lehi, and Sandy have decided not to show Rogen's new movie because of its sex and nudity scenes.

A spokesperson for the chain tells New York gossip column PageSix, We feel it's very close to an NC-17 with its graphic nudity and graphic sex.

Asked why Megaplex has no problem showing the R-rated, ultra-violent Saw V. the chain's Cal Gunderson said: No comment.

Weinstein distribution chief Steve Bunnell, said he was shocked by the shutout, especially since Megaplex screened other adult comedies like The 40-Year-Old Virgin and Knocked Up:  I hate to use the word 'censorship,' but . . .

An advert featuring the word 'porno' has been criticised after it appeared on Edinburgh's buses.

Nutters whinged at adverts for the film Zack and Miri Make a Porno for exposing young children to the word "porno". And they were further enraged when their complaint to the local authority was blocked by a firewall – because of the word "porno".

The Advertising Standards Authority (ASA) – which has received 149 complaints over the issue – ruled the posters are acceptable as neither they, nor the film, promote pornography.

Andrea Becquemont, an Edinburgh parent, said she was shocked to see the word emblazoned across Lothian buses. She described the ASA's decision as outrageous. It is an offensive word because it relates to pornography and the sex trade. I'm disgusted they would find it acceptable for children to see that word on a bus which could travel past schools and nurseries.

She e-mailed a complaint regarding the adverts to City of Edinburgh Council, as the major shareholder of Lothian Buses, but it bounced back: If it is acceptable, why won't the council accept an e-mail which contains the word porno, and why is it bleeped out on the radio during the day? Children shouldn't be asking their mum or dad what does porno mean? It's too much.

Iain Coupar, the Lothian Buses marketing director, said: We received one e-mail complaint, which we shared with our advertising agency CBS Outdoor, who are responsible for commercial advertising on our buses. He said the company believed the advert conformed to the British Code of Advertising, and stressed that it had been approved by the ASA and the Committee of Advertising Practice (Cap).

He added: We regret that the advert may have caused some concern. However, we can confirm that all the adverts have now been removed from our buses.

A spokesman for CBS Outdoor said it had consulted Cap on the advert before sanctioning its use across the UK. He said: Cap judged the advert would conform to ASA guidance, which has proved to be the case.

A spokeswoman for ASA said 149 complaints had been received about the posters for the 18-certificate film. She said: It was considered that whilst the word porno and its connotations might be distasteful to some people, the actual film and advert itself contained nothing explicit and that it was not promoting pornography.

A spokesman for Edinburgh council suggested use of an asterisk in e-mails when complaining about an offensive word would get them through the council's firewall. He added: Words like casino, porno and Viagra are blocked by most office e-mail firewalls to stop spam clogging up employee inboxes.

The Thai film censors have banned the US comedy: Zack and Miri Make a Porno

The screening of this film may encourage copycats here, Thai Culture Ministry permanent secretary Vira Rojpojchanarat claimed.

The film's distributor, M Pictures, argued that Zack and Miri Make a Porno was a satirical take on contemporary US society and was suitable for viewers aged over 18.

When the National Film Board decided to ban the film during its meeting on Monday, M Pictures appealed and a panel was set up to review the board's ruling.

After viewing the film, the panel upheld the decision to ban Zack and Miri Make a Porno from Thai screens.

The film is rated as 18 for adults only in the UK and R in the US meaning that children can view at cinema only if accompanied by responsible adults.