Melon Farmers Original Version

Heinz Gay Advert

Heinz condemned for normalising gay relationships

21st August

 Offsite: Advertising Nutter Sensitivity...

Provocative Commercials Get Pulled...Unless They're About Catholics

See article from


3rd July

Update: Family Arseholes...

US nutters harangue Heinz over the UK deli kissing advert

A right-wing and outspokenly homophobic group in the United States organised a campaign against an advert that was only shown in the UK.

The ad, which featured a kiss between two men, was targeted by what gay equality group Stonewall called an organised campaign here in Britain.

It has emerged that a similar tactic was used by the American Family Association. Heinz's corporate headquarters in Pittsburgh was deluged with complaints from some of the estimated 3.5 million fundamentalist Christians in the AFA.

We suggest you forward this to all your family and friends letting them know of the push for homosexual marriage by Heinz, the AFA said in an email to supporters, reports The Guardian: This ad is currently running in England, but no doubt can be expected in the US soon.

Heinz UK had already decided to pull the advert from British TV before the AFA became involved, a decision that has led everyone from gay groups to MPs to condemn them.

See full article from the Guardian

The UK's advertising regulator has decided not to investigate Heinz's "male kiss" TV ad, despite 215 complaints from viewers that it was offensive and inappropriate to see two men kissing.

The ASA council considered that while some viewers may have personal objections to any portrayal of same sex kissing there was nothing in the content of the advertisement what would constitute a breach of the advertising code, said a spokesman for the ASA.

The Heinz TV ad carried an "ex-kids" restriction, meaning it cannot be shown in or around children's programming, because Heinz Deli Mayo falls foul of Ofcom's TV ad restrictions relating to junk food products.

A spokesman for Heinz said that despite the ad being cleared of breaching the advertising code the company had no plans to put the Heinz Deli Mayo TV commercial back on air.


2nd July

Update: Returning the Kiss...

Calls for Heinz gay kissing advert to be reinstated

MPs are calling for an advert showing two men kissing to be reinstated after it was pulled following complaints. More than two decades after the first gay kiss on teatime TV, a kiss is clearly not always just a kiss.

Twenty-one years after Britain's first gay kiss on primetime TV prompted condemnation from MPs, a show of intimacy between two men clearly still has the capacity to shock television audiences.

Heinz has withdrawn an advert for its Deli Mayo brand one week into a five-week schedule. It depicts a man with a New York accent and dressed like a chef, making sandwiches in a homely British family kitchen. After a schoolboy and girl - who refer to the wise-cracking chef as "Mum" - dash through to pick up their sandwiches, their harried father appears, seemingly late for work. The father says a fleeting goodbye but is summoned back by the chef for a more intimate farewell - a brief kiss.

A spokeswoman for the ASA says it's still assessing whether to investigate, but added that homosexuality in itself is not a breach of the code and complaints in the past about adverts showing same-sex kissing had not prompted any action.

Yet one organisation failing to see the funny side is the American Family Association, which issued an action alert to members over the advert urging them to register their disapproval with the firm's US headquarters.

But the withdrawal of the advert has prompted some MPs to insist it be reinstated, while gay rights group Stonewall is leading a campaign to boycott Heinz.

Some people could be offended by seeing a mixed race couple but the real issue is whether it's proportionate to withdraw an advert on that basis, says chief executive Ben Summerskill: No nine or 10-year-old child is going to be outraged by two men kissing unless someone tells that child to be upset.

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