ITV1 daytime show Loose Women has escaped censure from Ofcom over a strong language incident involving American comedian Joan Rivers.
The TV censor received 21 complaints about Rivers' outburst during her guest appearance on the lunchtime magazine show in June.
Rivers, who was on the show to promote her West End acting debut, described actor Russell Crowe as a piece of, get ready to bleep this, fucking shit.
In its ruling today, Ofcom praised ITV1 for taking swift action to remove her from the show. The channel apologised to viewers on four separate occasions.
But Ofcom said Loose Women was aimed at an adult audience and this edition of the programme was broadcast during term time when few young people would have been watching: Ofcom considers that ITV acted responsibly on this occasion and broadcast
several apologies. Given that this was an isolated occurrence which the broadcaster acted swiftly to recognise and remedy, Ofcom considers the matter resolved.