Some Italian parents are giving a big thumbs down to Avatar , the second highest grossing movie of all time.
The MPAA gave Avatar a PG-13 rating for intense epic battle sequences and warfare, sensuality, language and some smoking.
When Avatar begins playing in 910 Italian theaters, it'll do so without restriction.
As reported by Variety, the organization at the center of the debacle is Mogie. They claim, the decision represents a discrimination against the protection of Italian children.
In the UK, the cinema release was rated 12A (under 12s allowed if accompanied by an adult). The BBFC explained their decision:
Avatar is a 3D science fiction action adventure film about a man whose genetically engineered human-alien hybrid has been grown on a planet and is intended to persuade the indigenous population to relocate and allow the
human military to drill for valuable minerals. It was passed 12A for moderate violence and intense battle scenes.
At 12A , violence guidelines state that Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified
by the context . This film contains some battle scenes where characters are killed or injured and which show arrows piercing bodies, fight scenes where characters are occasionally heavily kicked or punched, and a fight scene between a man wearing
a large metal body armour suit and repeatedly stabbing a fantastical creature. However, these scenes do not generally feature gory images, lack stronger detail and do not emphasise injuries or blood as blows or points of impact are generally impressionistic
or occur offscreen, so these scenes are allowable at 12A but exceeded PG allowances.
As for the intense battle scenes, PG guidelines note that Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor . The occasional intense battle scenes towards
the end of the film are prolonged and intense and include scenes where the heroic characters are attacked or threatened. Although the context is clearly fantastical, it does not mitigate against the aggressive tone and overall impact which may disturb
a child aged around eight or older, so these scenes are not allowable at PG although such scenes are not frequent and are not the sort of sustained disturbing sequences that would exceed the 12A horror guideline.
Avatar also contains some moderate and mild language; occasional scenes showing an older character smoking, which is not promotional or glamorous; a mild and oblique verbal drug reference and a very mild sex reference
when a female character states that she and a male character are mated .