Shock reality show Geordie Shore has sparked a Geordie war after being branded the most outrageous show on TV.
The X-rated series promised to reveal what the finest young lads and lasses of Newcastle get up to.
But viewers complained to Ofcom after the opening episode featured boob-fondling, drunken girls vomiting and naked hot tub frolics.
And many Geordies said they hate the show, claiming it makes the local girls look like slappers and the boys like poncey Muscle Marys .
Geordie Shore was launched on Tuesday night on MTV, billed as a UK version of the US hit Jersey Shore.
It features eight people living in a luxury house in the Jesmond area. Cameras follow them partying hard in city hotspots and working as nightclub promoters. However, episode one shocked viewers who saw Holly whipping out
her FF breasts in a hot tub while the lads poured booze all over them.
One viewer, called ToonTime, Tweeted: This is the most outrageous show ever screened on British telly. I can't believe they've got away with it.
Tourism bosses reckon the show could wreck their bid to boost the region's economy. NewcastleGateshead Initiative boss Sarah Stewart said: Initial reaction to the depiction of the area and the behaviour of the people
featured in Geordie Shore has been negative.
Yesterday broadcasting watchdogs Ofcom confirmed they had received complaints that the show gave Geordies and Newcastle a bad name. However it is unlikely that officials will do anything, since no broadcasting code
has been breached.
The next episode airs on Tuesday on MTV at 10pm.