This Morning 'stunned' a few easily offended viewers by showing a naked model being checked for testicular cancer live on air.
The ITV1 magazine show had been running a feature on male-related cancers when they showed a man having his testicles examined by the show's doctor. The intimate shots showed the model, naked save for a white dressing gown, having his genitals
examined by Dr Chris Steele as host Phillip Schofield looked on.
Reaction to the today's footage was largely positive however, with many congratulating This Morning for tackling a serious health issue head on.
However, not all reaction to the daring segment was positive, as some viewers were left stunned and bemused by the intimate examination. The Daily Mail scoured Twitter and found 2 tweets:
I know it's for a good reason but watching a mans testicles on this morning was strange
No This Morning, I do not want to see testicles on my TV screen at lunch time.
A spokesperson for This Morning said:
Testicular cancer is an important issue to our viewers and the item and advice offered on today's programme - which we have covered before with lots of positive feedback - has again generated many positive comments and no complaints.
But as usually lately, Vivienne Pattison offered up her trivial sound bite via the Sun:
Vivienne Pattison, director of MediaWatch UK, which campaigns for responsible broadcasting, said: "Lots of people were offended."