The Australian nutters of Collective Shout! are getting well wound up by Lingerie Football League.
This is an outlandish bit of American razzmatazz being brought to Australia. Exhibition matches feature two American teams of female footballers playing in bras and knickers.
Unsurprisingly the extremist feminists of Collective Shout are unimpressed and are trying to get the matches banned from the netball venue that more usually hosts the Queensland Firebirds in Brisbane.
All-Star exhibition games between the LFL's Eastern and Western conferences - the second is scheduled for Sydney next Saturday - are virtual dress rehearsals, test events to gauge whether franchises should be set up in Australia's four main cities next
That scenario appals Collective Shout representative Melinda Liszewski, who is spearheading the drive to banish the LFL said:
We have female athletes and female sporting groups in this country working hard to promote the equality of women in sport and to see women valued for their athletic ability and their skill -- not how they look or how sexually appealing they are to men.
The Lingerie Football League undermines that message by saying sure we'll let you play football but get your gear off.
It sends a really nasty message to girls: if they want to be recognised in their sporting field then they need to be exposing their bodies, posing for Playboy, running around in their lingerie.
Federal Minister for Sport Kate Lundy was also not among the LFL's reputed 65 million fans worldwide, labelling it a cheap, degrading perv .
Lingerie Football isn't just a distraction; it's an assault on sport. We can do so much better than LFL. And most importantly, our daughters deserve more.
Founder and chairman Mitch Mortaza launched the LFL in 2009. Contracts stipulate players will be fined $500 if they wear anything under their lingerie; they must also accept accidental nudity was an occupational hazard. Mortaza explained:
The athletes do it of their own free will - thousands of them line up in the States every year, he said.
They are all former collegiate athletes, remarkable women that want to be given an opportunity to play a sport and have it receive the recognition of major men's sports.