West Midlands transport executive, Centro has taken down posters from Birmingham bus stops after the feminist Object campaign group claimed that they were sex adverts. The posters for small ads website Vivastreet.co.uk show three young women with the
slogan: A little bit of Bella...A little bit of Layla...A little bit of Nicola ... The wording is an apparent reference to the 1999 chart hit Mambo Number 5 and the adverts ends: Get your own little bit . For some reason, the
local newspaper, the Birmingham Mail, felt it necessary to pixellate the girls faces when reporting the story. The Object group has reported Vivastreet, which offers personal ads and an adult section on its site, to the Advertising
Standards Agency (ASA). Centro has now removed the adverts from all its sites and spokesman Mark Langford said: Advertising on Centro bus shelters is contracted to a third party company who manage it on our
behalf. As a condition of this, Centro stipulates material should meet national standards of taste and decency. As soon as concerns about the nature of the website being promoted was brought to our attention we investigated and
ordered the posters to be removed immediately from all Centro-owned sites. We are meeting with the company to discuss the arrangements in place to manage future advertising material so that it meets the required standards.
A spokeswoman for the ASA said they had received more than 20 complaints about the adverts and said they would all be carefully assessed . |